Panel Statistics

We’ve been recruiting panelists since 2005 and currently we provide thousands of Wisconsin residents with the opportunity to participate in research.  Our panel and participation summary is given below: 

PANEL DEMOGRAPHIC SUMMARY:
Average Age
35.1
Average Household Income
$55,325
Average # of Household Members
3.9
Percent of Home Owners
76%

PARTICIPATION SUMMARY:
Total Participants for All Projects
32,540
Total Points Awarded
1.3 million
Total Value of Rewards Granted/Paid
Over $35,000