The Panel

How does the Survey Wisconsin panel work?
A “consumer panel” is a group of people who opt-in to participate in surveys, focus groups, product tests and other activities to provide insights to companies who produce a variety of products and services.
The Survey Wisconsin panel is different that other consumer panels because it consists entirely of individuals living, working, or visiting our state, not people from all over.
Personal information is collected when people sign up for the panel and then from time to time through ongoing surveys. We collect information on demographics, lifestyle, and purchase patterns to help us qualify panelists for marketing research studies conducted by our client companies. We consider the information we collect on our panelists to be proprietary and do not re-sell it, and in fact only share it with the client who we’re working with at the time and then only we remove any and all personally identifying information.
Our panelists participate for rewards and prizes and are paid for their time when they participate in interviews, product tests and focus groups.  They are also eligible to be entered into drawings just because they're on the panel!
As a panelist, you provide local, regional and national companies with suggestions for improvement, critical feedback, and ideas for new products and services.
We encourage people to join the Survey Wisconsin panel for the rewards and to voice their opinions.

Already a Panelist. Click Here.